'Because Your Worth It.'We have all heard that thru the years. Commercials, print media, etc. L'oreal has done an amazing job making sure that is a tag line that you remember. But what does it mean to us? As a salon owner? To you? As clients of our salon?
As of October 1st Sugardaddy's Salon took the plunge, we became a L'Oreal Flagship Salon.
One of my main concerns over the years with L'Oreal had been what had been ingrained in me; that any company that sells products over the counter like drug stores was bad, bad, bad! They were taking the dollar out of the salon, and how dare they! Of course there was the other route most other hair companies were taking, and thats selling their own line out the back door all the while screaming 'diversion'. Whatever?! From the get go, I was upfront with our amazing sales rep Erin, 'No L'Oreal' was my cry.
One day, I was ready for a change, I wanted more support from my then color line, in terms of continuing education for my staff, and it was just like pulling teeth. Erin laid it on the line. She let me know that if I fail, her bottom line fails, so her suggestion might incur my wrath but, allow her to speak and state the case. Enter L'Oreal... Do you know what sold me? It was her honesty about my concern about the whole 'over the counter' thing.
She said, "Look. L'Oreal's mission statement, motto, whatever, is that EVERY woman regardless of money should be able to feel beautiful about themselves. L'Oreal has products available for every price point, and they will not stop. It is about woman's self worth".
Wow! Honesty whether I liked it or not? No blowing smoke up my butt blaming 'diversion'? It was a concept we, as a salon are driven by. I mean, we give ourselves carpal-tunnel just doing what we do to make you feel better about yourselves. In the immortal word of Oprah "I GET IT!"
The second of the one-two punch from Erin was introducing me to the head educator for the northwest, who had a FULL year of classes devoted just for us already marked and ready to go.
TRUST FALL!
My opinion had always been I can make anything work for me, product-wise. No single company can deliver all the goods. Then I tried L'Oreal's Professionnel shampoo and styling products. For the first time in my 25 year career can I truly say I feel someone has let me in on the Hollywood secret. The results have not only been 180 degrees improvement from ANYTHING I had used before, and believe me kid's, I have used them all, I have never gotten these results without having to "work" for it before. They do what they say and do so effortlessly. The hair submits to these products like I have never in my life seen before.
Next came the launch of L'Oreal's new color line INOA, the world's first no ammonia color. This is a revolution for the color industry. It's like when they stopped using electricity to perm hair, it's that much of a shift in consciousness. Not only does this company want every woman to feel beautiful, they have spent millions to redevelop a system to ensure THE HEALTH of women. No other company has done that (and on a side note, I would love to take the time to welcome Gwen Stefani who is the new spokesperson for INOA! b-a-n-a-n-a-s!)
Our next logical step, L'Oreal Flagship. This major conglomerate has ok'd Sugardaddy's Salon to be the representation of it's company right here in downtown Port Orchard. What other major conglomerate has given downtown a second glance? Not Harbor Greens, not Hale's Brewery. It is L'Oreal, the company who feel's every woman is worth it, especially in downtown Port Orchard. They trust us and our skills to put their name behind US, Sugardaddy's and the people of Port Orchard. I AM HUMBLED.
TRUST FALL!
I did what I was scared to do and got rid of every other product line in the salon. You know what L'Oreal did? They bought out every other line I had and instead of taking it to some warehouse to benefit no one, they told me to use it for a woman shelter or, like what we are now able to do; raise hundreds of pounds of food for our very own Helpline by rewarding the donors. Speechless!
So this major company, who will now be an anchor for downtown revitalization has seen in us, Sugardaddy's Salon, the art and skill that is in alignment with their own philosophies. Puttting as much trust in us as we in them, if not more. The honor it is to have their trust is something we pledge to never take lightly or for granted.
Thank you L'Oreal, you have given us the jewels to say...
"Hell Ya! Sugardaddy's Salon and Port Orchard and Kitsap, we ARE worth it"
